Situation:
The IT Career Foundation Program (ITCFP) wanted to highlight the unique benefits and opportunities it offers to participants, with the goal of boosting recruitment numbers. The program needed fresh, engaging content to showcase its value, particularly in terms of career growth, networking, and skill development.

Approach:
Our team conducted in-depth interviews with new participants, current members, and program alumni to capture a well-rounded view of the program’s impact. These interviews provided firsthand insights into the excitement, professional growth, and career accelerations that the ITCFP offers. By highlighting personal stories and success cases, we aimed to create a compelling narrative that would resonate with prospective participants. The video blended these testimonials with dynamic visuals and messaging to emphasize the program’s long-term career benefits.

Result:
The video was well-received across multiple platforms. Although it’s too early to assess its full impact on recruitment, the video has already showcased the intangible value of the program to both internal and external audiences. It was shared internally through the company’s news portal and externally via The Boeing Company’s official YouTube channel, expanding its reach and reinforcing the program’s positive reputation.

Responsibilities : Graphic Design, Videography, Interviewing, Script Writing, Storyboarding, Motion Design, Video Editing

Technology Used: Adobe XD, Illustrator, Premiere, After Effects. Canon Camera System