Laporte needed more than static images for the CoolShade Umbrella launch. They wanted a dynamic way to highlight its modularity. A 3D-rendered animation would break down the umbrella, showing how easily customers could swap or customize each part.
From CAD to Clean, Render-Ready Models
I teamed up with Laporte’s marketing and metalworks teams and started with Rhino 3D production models. However, these weren’t optimized for animation. To fix this, I rebuilt the model in Blender using retopology. While I had already refined some geometry for website images, this project needed more detail and precision.
Mastering Realistic Materials
The next challenge was material realism. While I knew Blender and Cinema 4D, I needed a better workflow for lifelike textures. After some research, I chose Quixel Mixer. It offered powerful yet quick material creation, which was critical for my tight deadline. Using test images, Sunbrella fabric photos, and official swatches, I fine-tuned the materials to ensure the final product looked true to life.
With materials ready, I moved on to animation. The goal? Make modularity feel intuitive. I designed a shot list and storyboard, carefully planning movements to emphasize how parts could be swapped or customized. After several test renders, I locked in the sequence and set Blender into motion.
Outcome: A Powerful Marketing Tool
The final animation transformed product visualization. Laporte added it to the CoolShade Umbrella’s component page, giving customers a clear, interactive look at its modular features. This project started as a technical challenge but became an essential marketing asset—something static images could never achieve. Take a look at the final product below!